La Preciosa Programming Line Up

Alex “El Genio” Lucas - 4A - 10A Monday - Friday and
8A to 11A Saturday
Alex “El Genio” Lucas has over 16 years of radio experience. “El Genio’s” Morning Show is a full service variety program…from his Jokes of the Day and hilarious Prank Calls, to audience favorites such as “Don Pito Loco” and “Frente a Frente” segments.

Alex graduated from a broadcasting school in Oxnard.  His first job was a night shift at a locally owned radio station where he eventually advanced to days. Alex is a true radio professional with experience as Program Director, On-Air Personality, Music Coordinator, and Production Director.  He’s also a popular MC for numerous radio and community events. During his 16 years in radio he has had the opportunity to interview artists, present new music, MC for various community events, write, edit, produce and more…

Aurora Medina, Monday-Friday, 6a-10a
Aurora has more than 7 years of radio experience. Her passion in radio was derived from her father Mario Medina, who’s worked as an on air personality in radio for the past 55 years, in Morelia, Mexico. Aurora started working in radio after graduating from San Diego School of Broadcasting, where she received her BA in talk radio. Her biggest accomplishment has been to have had a program dedicated to the community in the Ventura and Santa Barbara area, where she co-hosted with singer Alicia Juarez.

Aurora has a master’s degree in women studies, and she plans on returning to school and continue her education in psychology. Her lema is “Querer es poder” – “if you want to you can do it”.

Aurora is currently giving traffic and news reports, and she also has a segment titled “Asi Opina Aurora Medina” – “Aurora Medina’s Opinion”, at 7:50am, Monday thru Friday.

Rosmar Vega 10A - 1P M-F
With over 12 years of Spanish-Language radio experience, Rosmar really relates to our female listeners.   Each day at 11:45pm she provides listeners with four quick entertainment updates “Las Breves Del Espectáculo” and at 12:45pm she gives tips and advice “Los Consejos de Rosmar” on subjects such as health, cooking, and home care. These helpful household tips will advice listeners on different topics.
Sergio Alejandro 1P – 5P M-F and 11A - 3P on SAT
With over 12 years of Spanish-Language radio experience, Sergio is a seasoned On-Air Personality and Sports Enthusiast.  Tune in daily at 2:45pm, 3:45pm, and 4:45pm as Sergio provides a :60 second Sports Update “Capsula Deportivas” and gives listeners a chance to talk about their favorite teams.

Jose Valenzuela  6P - 7P  M-F and 3P - 4P Sat
The Truth Hurts “Le Duela A Quien Le Duela Con Valenzuela” Join Jose Valenzuela in presenting this segment about controversial topics. Emphasis will be placed on those who are financially irresponsible, disorganized, lacking in parenting skills, and other social issues that are important in the local community. Listeners are invited to call in and offer their views on a subject. Music will play throughout this hour with breaks allowed for topic discussion.
Guille Perez 7P – Midnight M-F
With over 21 years of Spanish-Language radio experience, specializing in Musica Romantica.  From 9pm-10pm Guille Serenades you with “Serenata Preciosa” playing the most famous trios from Los Panchos and Los Dandy’s to Los Tecolines, providing you with sweet dreams of those loving memories that you cherish. Only the best playing melodic guitars from Latin America are featured.

Salomon "El Baron" Ortiz - Midnight– 4A M-F and Saturday 4A - 8A

Efrain Garcia  4P - 8P  SAT / 3P - 8P SUN
Efrain Garcia Toscano was born on January 27, under the Horoscope sign of Aquarius. He lived in the state of Colima, Mexico and when he finished middle school he relocated to Coalcoman, Michoacan, when he continued his education at a technical school and received a degree in computer operations. In 1996, Efrain worked for the human resources department at a local radio stations; he then started doing voice over for spots, until he slowly grew a passion for being on the air. Weeks later, he was offered an overnight shift, which he like and confirmed his passion in radio. He’s had the opportunity to meet artist, politicians and other great figures.

Efrain likes to read, write, cook, and spend time with his family. He likes playing gold and soccer with his daughter, Indra. His lemma is “Dream of what you want and then make your dreams come true”.

Eugenya Rodriguez  8A - 11A  SUNDAY
Over 6 years Spanish-Language radio experience.

Adela Marquez - Sunday 11am - 3pm
I am Adela Márquez; I have experience for over 12 years working in the radio.  I have my B A degree in Journalism, graduated from the "Carlos Septien Garcia" University in Mexico City.  More about Adela...

Rodolfo Solorzano
 
Rodolfo Solorzano has work for diferent spanish radio stations for almost fifteen years in the Bay Area. He started working in a short wave radio station in San Francisco in 1988 and after that, he worked for several AM and FM stations in San Jose and later in San Diego. Now he joined La Preciosa since 2004 and he says, he is proud to work with professional people that work with Clear Channel. You can listen "El Capitan" (his nickname in spanish on radio) every sunday from 8 pm to 12 midnight.